Types of Corporate Video Production

Corporate video production is something every business should invest in. The right team could do wonders for your company. This form of media has a lot of applications, all of which are beneficial to the productivity and profit of your business. Here are a few examples:


Training new employees take time and money. Furthermore, new staff have a hard time absorbing information in lectures. This is especially true if they don’t know the on-the-job applications of the manual given. Whilst most companies spend on employee onboarding, traditional training methods are rarely effective.

Using video production is proven to be more effective than traditional training. It’s also more economical. New staff will be able to watch the video anytime, with no additional costs. They can replay it many times if they don’t understand a concept. This is very useful for businesses with multiple locations. Employees no longer have to travel far to get much-needed training.


Marketing through this form of media is one of the most effective methods to increase your conversions. This type of content gets shared 1200% more than text and images. 500 million hours of footage is watched by people worldwide. That’s 1/3 of all people who go online. Simply watching a video will convince 64% of users to buy your product.

It’s not surprising that businesses are looking to take advantage of this phenomenon. The staggering benefits are hard to ignore. Companies who have this form of media in social media will enjoy 41% more website visits. Even e-mail marketing enjoys a 300% click-through-rate increase when a video is attached.

This is why businesses employ production teams on a regular basis. Most will acknowledge the form of media’s effectivity as a marketing tool. It can help businesses reach a wider audience. It can also help create and spread a brand’s image. However, regular content creation is necessary for effective campaigns.

Need more information about Sydney corporate video production? Consult Cornerstone Media.