One of the most effective ways to spread the word about your company is radio advertising. After all, it helps you reach a large audience at a lower price compared to other marketing strategies. However, this can also be ineffective if not done correctly. Here are some tips to do it right:
Hire a Good Voice Actor
Remember, a good theatre actor isn’t always equal to a good voice actor. Hence, you must hold an audition to get the most qualified voice actors. Of course, this process is not expected to only take a few days. It’s going to be worth it though because you’ll arrive with the best candidates.
You only have a few seconds to deliver your message to your audience. Hence, you must maximise the amount of time you have. Remember, the amount you pay for the advertisement depends on its length. Therefore, you must set a budget for it. Once you find out the ideal ad length for your budget, you must make sure the advertisement is within the period.
Start with a Captivating Intro
You’ll capture the attention of your target audience when you start with a captivating intro. One great example would be to mention today’s social issues, so those who are updated with today’s news would be drawn into the advertisement. Another example would be to ask an attention-grabbing question.
For your advertisement to be heard by your intended target market, you can go to Last Minute Multimedia. They’re partners with many radio stations, so you can guarantee to advertise on your favourite station. When you check out their previous commercials, you’ll realise they did business with renowned clients. Best of all, they provide affordable rates. To know more about them, don’t hesitate to give them a call. A member of their customer service team will assist you shortly regarding your concern.