Marketing literature such as brochures, flyers, shop signages etc are proven and effective marketing material. The quality of the marketing materials being provided to customers will surely give a positive or negative impact depending on how you designed them. Carefully design and use the proper wordings when creating them. Furthermore, when you want to use these marketing materials, ordering them in bulk will be a cost effective in your end as well.
Know your own needs
The formal set up of your organisation is a strong indicator of the kind of printing service you should be looking out for. For example if you have 500 employees your needs are going to be different than if you were sunning a small home based set up. If you fall in the micro enterprise sector then look for a printing company that have their own graphics designer so that you can get offload the designing work without hiring a resource for it separately. However the graphics artist has to understand your vision, long term business goals and immediate designing needs in order to fulfill your requirements satisfactorily. The advertising material like this should be well designed.
Do cross checks
The printing companies keep great looking samples for luring prospective customers. However the actual quality of work they produce doesn’t match up to the standards. This is why you should take contacts of ex clients or business owners who have used the services of the printing service in the past. It is here that you can see the true picture of the quality of printing services offered by the printing company. Call up a few ex clients and ask them about their experiences with the printing company in question. If possible visit their office and see a few samples for yourself. After all something as important as a corporate brochure needs careful thought and consideration.